Color

Our palette — primary blues and supporting hues — with the rules that keep everything on-brand. Click any swatch to copy its hex.

Primary colors

Used for all materials. White and blues should be prominent.

Blue

#2194FF

Primary accent

Deep blue

#155BCD

Headings, dark surfaces

Orange

#FF9900

Signature warm

Gold

#FFBC09

Highlights, accents

Light blue

#ECF5FF

Light backgrounds, surfaces

Secondary colors

For creations that need more than the primaries. Don't use secondary colors without primary colors.

Tangerine

#FD8523

Crimson

#E61448

Orchid

#E16FFD

Violet

#6F0BEA

Teal

#13CBC5

Deep teal

#0D7776

Sky blue

#29B4FC

Royal blue

#1A4FC1

Blush

#FEF3F2

Lavender mist

#F9F1FE

Mint mist

#F0FAF9

Frost blue

#ECFBFF

Product module colors

DAM - Visual AI - Portals - DMO. For use only with modules, or as secondary colors.

#FD8523
#E61448

DAM

#E16FFD
#6F0BEA

Visual AI

#13CBC5
#0D7776

Portals

#29B4FC
#1A4FC1

DMO

Text colors

Monochrome colors for text, plus the module text colors. Use only black and white for non-design related tasks.

Black on white

#000028 · title text

21.0:1

Ink on white

#2D3F5D · body text

10.6:1

White on deep blue

#FFFFFF · dark bands, buttons

6.1:1

DAM

#E61448 · module text

4.6:1

Visual AI

#6F0BEA · module text

7.2:1

Portals

#0D7776 · module text

5.3:1

Background colors

For text readability.

Pale blue

#ECF5FF

Quiets a section

White

#FFFFFF

Carries most of the portal

White → pale blue

#FFFFFF → #ECF5FF

Soft full-width stage

Deep Dark Blue

#073B8E

Dark bands, footers

Cobalt Blue

#155BCD

Contact band

Deep Dark Blue - Vivid Blue

#073B8E → #2194FF → #073B8E

Full-width bands