BELL & ROSS PRESSLOUNGE

Bell & Ross unveils the new BR-05 Chrono Snow Rocket, a tribute to French speed skier Simon Billy and his world record of 255.50 km/h. Combining Swiss watchmaking expertise with a bold, snow-inspired design, this limited edition embodies the Maison’s commitment to precision, performance and pushing boundaries. Featuring a 42 mm stainless steel case, a matte white dial with striking red accents, and the automatic BR-CAL.326 movement with a 60-hour power reserve, the BR-05 Chrono Snow Rocket translates the extreme world of speed skiing into a high-performance chronograph. Delivered with two interchangeable bracelets in steel and red rubber, this exclusive edition is limited to 250 pieces.

Bell & Ross unveils the new BR-03 Space Mission, a new limited-edition timepiece inspired by space exploration and the Maison’s dreamlike approach to time display. Following the BR-03 Astro, the 41 mm BR-03 case becomes a window onto the cosmos, featuring a black aventurine glass dial scattered with stars, a transparent rotating disc displaying the Earth and Moon, and a Vortex* vehicle travelling around the dial to indicate the minutes. Powered by the BR-CAL.325 automatic mechanical movement, the BR-03 Space Mission is limited to 999 pieces and transforms the reading of time into an immersive, animated tableau where watchmaking meets imagination.

Bell & Ross unveils the new BR-03 Green Radar Ceramic, a bold reinterpretation of its Radar collection. For the first time, the collection’s iconic display is housed in a 41 mm BR-03 case and features a distinctive new green hue. Three rotating discs showcase the silhouettes of the Falcon*, Rafale* and Neuron*, indicating the hours, minutes and seconds respectively. Featuring a microblasted black ceramic case and powered by the BR-CAL.327 calibre with a 54-hour power reserve, the BR-03 Green Radar Ceramic combines visual innovation, watchmaking precision and aeronautical inspiration.

*The names Falcon, Rafale and Neuron are trademarks of DASSAULT AVIATION.

Bell & Ross unveils the new BR-X5 Meteorite, an exceptional interpretation of its contemporary high-end collection. Combining Swiss manufacture watchmaking with the rarity of a genuine Muonionalusta meteorite dial, this new model embodies the Maison's vision of an "Advanced Time Instrument". Featuring a 41 mm steel case, the signature multilayer sandwich architecture and the COSC-certified manufacture movement with a 70-hour power reserve, the BR-X5 Meteorite perfectly balances technical precision, architectural design and cosmic heritage. Limited to 250 pieces, each watch is distinguished by a unique dial, making every timepiece one of a kind.

Bell & Ross unveils the new BR-05 GMT Green Steel, a contemporary interpretation of its iconic urban collection. Combining the signature circle within a square design with the functionality of a GMT complication, this new model is designed for modern travellers. Its distinctive sage green sunray dial, enhanced with silver-toned reflections, brings a refined and dynamic character to the collection.

Transitioning from black to green, from top to bottom, it evokes a night sky illuminated by the glow of the Northern Lights. This unique vertical gradient dial is the centerpiece of Bell & Ross’ new BR-03 GMT Green Lum. Limited to 500 pieces, this exceptional 42 mm steel timepiece is designed for pilots, globetrotters, and active urban explorers who move from one time zone to another without ever compromising on style.

Bell & Ross continues its exploration of the aviation universe with the new BR-03 Helipad, a limited edition of 500 pieces. Born from an analogy between the passage of time and the rotation of helicopter blades, this creation offers an immersive and dynamic reading of time, like a scene of a helicopter hovering above its landing base.

Bell & Ross unveils the gem-set version of the BR-05 36 mm Blue Diamond Eagle, originally launched last March. This edition enhances the BR-05’s precious and feminine character, combining geometric design with exceptional gem-setting expertise.

For its fourth cigar-inspired limited edition, Bell & Ross partners with S.T. Dupont for an exclusive collaboration celebrating craftsmanship and the art of cigar culture.

With the BR-X3 Patrouille de France, Bell & Ross takes its partnership with the legendary French aerobatic team to new heights. Limited to 250 pieces, this exceptional timepiece embodies the precision, excellence, and team spirit shared by the Patrouille de France and Bell & Ross. Inspired by the world of aviation, the BR-X3 combines advanced watchmaking expertise with the iconic blue tones of the squadron.

With the BR-03 Green Steel, Bell & Ross introduces a bold new expression of its iconic instrument watch. Its sunray green dial, enhanced by a subtle gradient, plays with the light—shifting between vibrant highlights and deep tones—for a distinctive presence on the wrist.

Within its iconic square case, skeletonization becomes an architecture of precision. Built around an X-shaped automatic movement, the caliber integrates directly into the watch's structure, linking the inner workings of time to the four screws of the bezel. By favoring total transparency, this edition creates a monobloc harmony of steel where the case and the mechanics become one.

With the BR-X3 Micro-Rotor, Bell & Ross presents an architectural vision of Haute Horlogerie. Within its iconic square case, the in-house movement is directly integrated into the structure, becoming one with it. Equipped with a micro-rotor and a semi-skeletonized dial, the piece reveals a refined mechanism, conceived as a composition.

With the BR-05 36MM Blue Diamond Eagle, Bell & Ross presents a watch that is both contemporary and precious. The geometric rigour of the square case meets the delicacy of a deep blue aventurine dial, set with diamonds that recreate the Aquila (Eagle) constellation. A creation that blends femininity, power, and poetry, reflecting the Maison’s expertise in both watchmaking and fine jewelry.

With the BR-03 Diver Black Bronze, Bell & Ross returns to the fundamentals of professional diving watchmaking. This new version celebrates the timelessness of a refined design that combines the understated elegance of black, the warm glow of bronze, and the precision of a technical instrument.

Pure and contemporary, the new BR-05 Grey Mirror Steel reveals an unexpected facet of light: polished mirror and satin-finished steel becomes a living material, balancing brilliance, depth and modernity. A true stylistic exercise, this 250-piece limited edition plays on the contrast between the functionality of an instrument watch and the refinement of a jewel sculpted from a solid block of metal.

Bell & Ross unveils the BR-X3 Tourbillon Micro-Rotor, a Haute Horlogerie timepiece limited to just 25 pieces. Its transparent steel and sapphire case reveals the BR-CAL.389 manufacture movement, featuring a flying tourbillon at 5:30 and an integrated micro-rotor, allowing a total thickness of only 9 mm.

Bell & Ross stays on track with the new BR 03 GMT Compass, a tribute to the compass of modern-day explorers. Designed for those who travel the world, it combines GMT functionality with a directional design to navigate through time and space.

Bell & Ross continues the BR-X3 saga with the Night Vision, inspired by head-up displays (HUD) from fighter jets. This limited edition of 250 pieces features a 41mm multi-material case in LUM-CAMO, DLC titanium, and photoluminescent green rubber, ensuring maximum robustness and readability.

Bell & Ross pushes boundaries with its new BR-X3 line, an avant-garde evolution of the iconic BR-03. Designed for professionals, this high-tech timepiece with a 41 mm case stands out for its innovative multi-layer construction in titanium or steel.

Bell & Ross becomes the official partner of the Rafale Solo Display, strengthening its historic ties with military aviation, a partnership unveiled at the 2025 Paris Air Show. To mark this alliance, the brand is launching the BR-03 Chrono Rafale Solo Display, a timepiece that celebrates the elite performance of the Rafale and reaffirms Bell & Ross’s commitment to the world of aviation.

The new BR-05 Skeleton Phantom Ceramic expresses a distinctive and modern personality, with clear references to cutting-edge aviation, contemporary art and modernist design. Its unique, fully skeletonized movement, visible through a transparent dial, is housed in a ceramic case and bracelet with sophisticated finishes.

Boasting technical sophistication and a stylish design, the BR-03 Diver Lum Outline diver’s watch takes extreme legibility to new depths. Its luminous contours, like neon markings, create a strong, minimalist and ultra-functional aesthetic.

Bell & Ross has revisited its iconic BR-03 by combining skeletonisation and transparency in a Black Ceramic version. Inspired by the world of aviation, this technical and functional watch features an X-shaped skeleton movement, enhanced by a fumé crystal dial and luminescent details.

With the BR-03 Skeleton Grey Steel, Bell & Ross has transformed a watchmaking instrument into a contemporary piece of jewellery. This steel version features a faceted openworked dial, revealing a skeleton movement with precise finishing that evokes the modernity of industrial design.

Bell & Ross is pushing the envelope of innovation with the BR-03 Skeleton Lum Ceramic, a watch that undergoes a transformation as night falls. Its skeletonised dial, highlighted with luminescent SLN C3, creates a neo-futuristic effect. It echoes the boldest lighting signatures of contemporary design.

Bell & Ross presents its iconic BR-05 in a 36 mm case, where the deep black dial highlights the purity of the design and optimal legibility. Combining elegance and sobriety, this version plays the urban minimalism card with its angular case and satin and polished finishes

With its subtle grey dial and metallic highlights, the BR-05 36 mm Grey embodies a sophisticated vision of the urban watch. Its combination of satin and polished finishes accentuates the contemporary character of this timepiece, designed to match any style with refinement.

Bell & Ross breathes new energy into the BR-05 with a luminous ice blue dial. This modern, dynamic colour, combined with a sunray finish, gives the BR-05 36 mm Ice Blue a unique presence on the wrist, combining technical sophistication with contemporary elegance.

FA fusion of sophistication and delicacy, the BR-05 36 mm Mother of Pearl is adorned with a natural mother-of-pearl dial. This precious material catches the light and reveals ever-changing reflections, giving this watch a chic, timeless look that is perfect for any wrist.

Bell & Ross reaches new heights with its latest BR-03 Astro, a watch evocative of the cosmic universe. By placing Earth at its center, surrounded by the Moon and Mars, Bell & Ross pays homage to the blue planet and offers a fresh perspective on its watchmaking expertise.

After forging an official partnership with the Patrouille de France in 2021, Bell & Ross is continuing this aerial adventure with the BR-05 Chrono Patrouille de France, the fourth watch to emerge from this collaboration with the French Air Force aerobatic team.