Following the key colors of Scaleflex, these are the corresponding colors for each Scaleflex product module.
#FD8523 - #E61448
#E16FFD - #6F0BEA
#13CBC5 - #0D7776
#29B4FC - #1A4FC1
This color palette is primarily used for all materials. Whites and blues should be prominent. Please check with the Corporate Branding team regarding any concerns using the primary color palette.
Pale Blue
RGB
236 245 255
HEX
#ECF5FF
CMYK
7 4 0 0
Vivid Blue
RGB
33 148 255
HEX
#2194ff
CMYK
87 42 0 0
Cobalt Blue
RGB
21 91 205
HEX
#155BCD
CMYK
90 56 0 20
Gold
RGB
255 188 9
HEX
#ffbc09
CMYK
0 26 96 0
Orange
RGB
255 153 0
HEX
#FF9900
CMYK
0 40 100 0
This color palette is only used for creating graphics that need more than primary colors. Do not use secondary colors without primary colors.
Background Orange
RGB
254 243 242
HEX
#fef3f2
CMYK
0 4 5 0
Strong Orange
RGB
253 133 35
HEX
#fd8523
CMYK
0 47 86 1
Dark Pink Red
RGB
230 20 72
HEX
#e61448
CMYK
0 91 69 10
Background Purple
RGB
249 241 254
HEX
#f9f1fe
CMYK
2 5 0 0
Violet Pink
RGB
225 111 253
HEX
#e16ffd
CMYK
11 56 0 1
Dark Purple
RGB
111 11 234
HEX
#6f0bea
CMYK
53 95 0 8
Background Green
RGB
240 250 249
HEX
#f0faf9
CMYK
4 0 0 2
Turquoise
RGB
19 203 197
HEX
#13cbc5
CMYK
91 0 3 20
Dark Green
RGB
13 119 118
HEX
#0d7776
CMYK
89 0 1 53
Background Blue
RGB
236 251 255
HEX
#ecfbff
CMYK
7 2 0 0
Sky Blue
RGB
41 180 252
HEX
#29b4fc
CMYK
84 29 0 1
Dark Blue
RGB
26 79 193
HEX
#1a4fc1
CMYK
87 59 0 24
Monochrome colors for text. Use only black and white for non-design tasks.
White
RGB
255 255 255
HEX
#ffffff
CMYK
0 0 0 0
Black
RGB
0 0 0
HEX
#000000
CMYK
0 0 0 100
Blue Grey
RGB
45 63 93
HEX
#2d3f5d
CMYK
52 32 0 64
Colored text for module representation.
DAM Red
RGB
230 20 72
HEX
#e61448
CMYK
0 91 69 10
Visual AI Purple
RGB
111 11 234
HEX
#6f0bea
CMYK
53 95 0 8
Portals Green
RGB
13 119 118
HEX
#0d7776
CMYK
89 0 1 53
DMO Blue
RGB
26 79 193
HEX
#1a4fc1
CMYK
87 59 0 24
For text readability.
#FFFFFF
#ECF5FF
#FFFFFF - #ECF5FF
#155BCD
#073B8E
#073B8E - #2194FF - #073B8E
Download the Scaleflex Brand Color Scheme as a PDF file.
